Kohler blogs out sustainability strategy

December 13, 2013 -  By

Kohler Co. created a story-sharing platform to highlight the successes around sustainability achieved by its associates, channel partners and consumers via a new blog, Believing In Better.

“Believing In Better is grounded in humility and authenticity that each of us can be better, and that we must continuously improve every day. If we do that, then we believe the things we do—big or small—will help make this world a better place,” said Rob Zimmerman, senior channel manager-sustainability at Kohler. “As we continue down our sustainability journey, we have much to learn, but also much to share. That’s why we created this interactive platform.”

In delivering content and inviting others to join the conversation through the Believing In Better blog, Kohler is focusing its story-sharing around four pillars, including the company heritage, process efficiency, product innovation and associates’ actions. The company also encourages participation on Pinterest, Instagram, Facebook and Twitter @kohler via the hashtag #believinginbetter.

The blog is launched as part of Kohler’s three-plank sustainability strategy, which was formalized in 2008 and includes the company goals to:

  1. Reduce its environmental footprint (greenhouse gas emissions and landfill disposal of solid waste) to net zero by 2035 with offsets;
  2. Develop more environmentally favorable products; and
  3. Drive awareness and education around sustainability and water/energy conservation.

“Since launching our sustainability strategy, we’re getting better and making progress because of the efforts of Kohler associates, who led or participated in footprint reduction projects at our facilities worldwide,” Zimmerman said. “We are also ahead of our sales target for more environmentally favorable products.”

LM Staff

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