Spring Valley welcomed Dana Wilson as its new director of sales and marketing.

Wilson draws on 20 years of experience in a number of leadership positions within the lawn care and golf industries. In his role as director of sales at Turf Care Supply Corp., he was responsible for growing and expanding its distributor and retail customer base, while leading and coaching a group of sales professionals. Prior to that, Wilson worked at PrimeraTurf as director, creating and implementing new business opportunities for PrimeraTurf members. He was also senior vice president of sales for Lesco, working his way up from regional manager over the course of 15 years.

“As we grow our product lines and extend our geographic reach, it’s important to have a solid base for our sales team,” said Bill Vogel, Spring Valley CEO. “Dana has the drive, experience and leadership skills we need to bring additional value to our existing customers and to provide focus on new business opportunities. We are excited to welcome Dana as part of the Spring Valley family.”