Rob DiFrancoNov 3, 2023
LM spoke with design/build professionals to find out what top design trends they’re seeing make their way to the forefront.
Lauren DowdleNov 3, 2023
Contractors share what you should do before expanding your landscape lighting offerings.
Christina HerrickNov 3, 2023
In this version of Recommender, landscape professionals reveal their favorite landscape lighting product and describe why.
LM StaffFeb 26, 2020
McKay Landscape Lighting hosted the 7th annual Lighting Summit on Jan. 15- 16 at the Marriott Hotel located in the Capitol District of downtown Omaha, Neb. On Jan. 15, Jerry McKay shared McKay Landscape Lighting’s highlights from the year and…
LM StaffJul 17, 2018
Jerry McKay, founder of McKay Landscape Lighting, will host the 6th annual Lighting Summit for landscape lighting professionals Jan. 16-17 at the Marriott Downtown in Omaha, Neb. During the business development conference, attendees can expect a content focused agenda with…
LM StaffAug 8, 2018
The Lighting Summit for landscape lighting professionals will be held Jan. 17-18, 2018 at the Marriott Downtown in Omaha, Neb. During the fifth annual event, attendees can expect an agenda with topics geared toward improving business efficiencies, a tour of…
Dillon StewartNov 3, 2023
Insights from the fourth annual The Lighting Summit, hosted by McKay Landscape Lighting. When it comes to your marketing scheme, “don’t walk over dollars to get to pennies,” says McKay Landscape Lighting Owner Jerry McKay. Marketing was the theme at…
Dillon StewartFeb 13, 2017
At The Lighting Summit 2017, held Jan. 18-19 in Omaha, Neb., McKay Landscape Lighting Owner Jerry McKay announced a new educational and networking event geared toward a landscape lighting operation's top field employee or manager. The Lighting Summit Base Camp,…
Dillon StewartFeb 6, 2017
Bright lights typically bring to mind big cities like New York City or Los Angeles, but from Jan. 18-19, Omaha, Neb., was the city of bright lights as it welcomed 21 landscape lighting professionals for the 4th annual Lighting Summit. Hosted…
Dillon StewartAug 15, 2023
Jerry McKay, founder of McKay Landscape Lighting and the Lighting Summit, is now offering one-on-one business consulting services for landscape lighting professionals. His areas of expertise include streamline operations, service department organization, key marketing strategies, connecting with strategic partners and more.…
LM StaffFeb 17, 2016
Jerry McKay, founder of McKay Landscape Lighting, hosted The Lighting Summit Jan. 27-28 at the Embassy Suites in Omaha, Neb. In its third year, The Lighting Summit is an annual two-day gathering for landscape lighting professionals to learn and collaborate with…
LM StaffApr 1, 2015
McKay Landscape Lighting in Omaha, Neb., focuses marketing and branding efforts on three areas: strategic partners, existing customers and new customers. To stay organized, owner Jerry McKay and his team use a quarterly marketing calendar to map out a big-picture…
Marisa PalmieriNov 3, 2023
Why this lighting company focuses on three key marketing segments. Jerry McKay loves marketing. The owner of McKay Landscape Lighting in Omaha, Neb., has a lot of ideas, but chasing too many of them doesn’t always get the best results.…
LM StaffNov 3, 2023
What leadership advice do you have for younger or newer business owners? Landscape Professionals Chris Joyce Joyce Landscaping, Cape Cod, Mass. “The biggest lesson you learn as a leader is to show that you make mistakes yourself and you face…
What’s one easy way a company can improve cash flow? Landscape Professionals Richard Bare Arbor-Nomics Turf, Norcross, Ga. “Research every nook and cranny of the business (or hire a professional business analyst/consultant to do it). For instance, how much are…
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