TAG: Trugreen

Trugreen taps IBM Watson for personalized lawn care ads

March 7, 2018By

To help consumers develop lawn care plans that are specific to their lawns’ needs, TruGreen is tapping IBM Watson Advertising to create interactive, personalized digital advertising. TruGreen’s Watson ad is available on The Weather Channel app, weather.com and across HGTV properties. Consumers can discover their personalized lawn plan recommendation by simply starting a conversation in TruGreen’s artificial intelligence-powered ad, using... read more

TruGreen earns top workplaces, happiest companies accolades

December 7, 2017By

The Commercial Appeal, a newspaper in Memphis, Tenn., named TruGreen one of the city’s Top Workplaces for the fourth consecutive year. The Top Workplaces lists are based on the results of an employee feedback survey administered by Energage, formerly WorkplaceDynamics, a research firm that specializes in organizational health and workplace improvement. “It’s an honor to receive the Top Workplaces award for the fourth year... read more

TruGreen acquires Turf Masters in Northeast

September 28, 2017By

In addition to recently rolling up Nashua, N.H.-based Lawn Dawg, lawn care giant TruGreen acquired Turf Masters, based in South Windsor, Conn. Terms of the transaction were not disclosed. “The Turf Masters acquisition allows us to expand our presence and build the TruGreen brand in one of our most important and strategic regions of the country,” said TruGreen spokeswoman Amy... read more

Campanella: TruGreen buying Lawn Dawg is ‘bittersweet’

September 27, 2017By

TruGreen acquired Nashua, N.H.-based Lawn Dawg last week. Terms were not disclosed for the transaction that Lawn Dawg President Jim Campanella called “bittersweet.” Lawn Dawg adds about 26,000 customers and $15 million in annual revenue to Memphis, Tenn.-based TruGreen, which did more than $1.3 billion in 2016 revenue and ranks No. 2 on the 2017 LM150 list of largest landscape... read more

People on the Move: TruGreen names new CFO; Ewing names new vp of business development; LM bids farewell to associate editor

August 3, 2017By

TruGreen named Brian Hamm as its new CFO. As CFO at TruGreen, Hamm will be responsible for ensuring the finance organization can enable the company to continue to grow. Hamm joins TruGreen from Energizer Holdings, where he served as executive vice president and CFO, leading the finance, controllership, internal audit, investor relations, tax and treasury functions. David Martin, TruGreen’s current CFO,... read more

Three takeaways from Memphis newspaper’s TruGreen report

July 26, 2017By
Photo: TruGreen

The Commercial Appeal, a daily newspaper in Memphis, Tenn., published a profile of TruGreen, which is headquartered in Memphis. The article details the series of events that revitalized a slumping TruGreen into the thriving company that acquired Scotts LawnService last year. The newspaper interviewed TruGreen CEO David Alexander, who took over in 2012 and was previously chief executive for CitiTrends, an apparel... read more