TruGreen acquires Turf Masters in Northeast
Logo: Turf Masters
In addition to recently rolling up Nashua, N.H.-based Lawn Dawg, lawn care giant TruGreen acquired Turf Masters, based in South Windsor, Conn. Terms of the transaction were not disclosed.
“The Turf Masters acquisition allows us to expand our presence and build the TruGreen brand in one of our most important and strategic regions of the country,” said TruGreen spokeswoman Amy Simpson. “We’re excited about the growth opportunities the merger presents us.”
The purchase was about four months in the making. Turf Masters’ revenue and customer count were not disclosed.
The majority of Turf Masters employees have elected to stay on board. Rebranding is already underway, with the Turf Masters website donning the TruGreen brand. Customers should see “a quick transition,” Simpson said.
About the Author: Marisa Palmieri
Marisa Palmieri is an experienced Green Industry editor who's won numerous awards for her coverage of the landscape and golf course markets from the Turf & Ornamental Communicators Association (TOCA), the Press Club of Cleveland and the American Society of Business Publication Editors (ASBPE). In 2007, ASBPE named her a Young Leader. She graduated with a Bachelor of Science in Journalism, cum laude, from Ohio University’s Scripps School of Journalism.Subscribe to Landscape Management
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