AmericanHort will host its NextLevel event Jan. 18-20 in Fort Lauderdale, Fla.

NextLevel is an opportunity to focus on company culture, vision, marketing strategy, succession planning and more, AmericanHort said.

“[NextLevel is] one of the only conferences that I attend where I disconnect myself from day-to-day business operations to actually work on my business, and not in my business,” said Susie Raker, AmericanHort board member and head of sales at C. Raker & Sons. “It is a great venue to interact with other business owners and managers.”

Keynote speaker Brian Kight, a performance consultant and speaker, will provide leadership strategies to improve company culture and help attendees recognize and respond to critical moments.

Education tracks will include leadership, marketing, family business and human resources. “Hubs,” such as “Advance My Career,” “Balance Life and Business,” “Establish My Legacy” and “Build My Bottom Line,” are designed to help attendees develop business strategies directly related to the horticulture industry and their industry segment.