PrimeraTurf added Carlin Horticulture as the newest distributor of its products. Carlin Horticulture, headquartered in Milwaukee, is a distributor of specialty horticulture, turf and specialty products servicing the upper Midwest.

“The addition of Carlin to the Primera group will be an excellent opportunity for supporting our suppliers and continuing our track record of building the Primera organization,” said John Gertz, CEO of Primera. “Primera is pleased that we are Carlins’ chosen partner to support their continued growth. We look forward to their participation and contribution in Primera, and we will continue to successfully maximize our owner distributors and suppliers business opportunities.”

PrimeraTurf, established in 2000, is a business cooperative of 53 distributors servicing the turf, ornamental, IVM, pest control, forestry and aquatic industries.