Fred Haskett, principal partner with TrueWinds Consulting, and Beth Berry, vice president of turf and ornamental sales for Advanced Turf Solutions, will host a virtual seminar to help pros increase gross margins and net profitably on May 24 from 11 a.m. to 3 p.m. EST.

Attendees will learn how to navigate analytical tools, get ideas for improvements, take a look at successful systems and processes and plan for profits.

Topics covered include:

• 2022 mid-year and 2023 pricing considerations
• Mid-season operational efficiency audit
  • AM / PM process review
  • Job sequencing
  • Routing re-fresh
• Payment models to maximize profitability
• Material utilization and sourcing
• Cash forecasting and management
• Fuel specific profit multipliers
• Mid-season CapEx adjustments
• Mid-season check ups
• Marketing plan
• Staffing and training plans
• Retention
• Projecting your breakeven point

Visit TrueWindsConsulting.com/Profit-Protection-Program/ to learn more and to register for the half-day seminar.