Every time your employees step out the door, they are selling your company, whether they realize it or not. Make sure they are making the right impression with potential new clients with these helpful hints from Marty Grunder.

Learn more about Vermeer here.

Transcription below.

“Good morning, good afternoon, good evening, this is Marty Grunder for Landscape Management magazine.

“Hey listen — all the actions of yourself and your team are always selling the next job. Let me talk to you about a couple things … The way your team drives their truck down the highway or in town, when they go in the slow lane, when they let someone over in traffic, when they drive politely through town, when their load is secured, when they drive safely — those all are setting a very positive impression in the communities in which you work.”

“When your folks go into a restaurant to eat lunch or to get a cup of coffee, before or after work, and they have your logo on your shirt and they have your name — that sets a positive or a negative impression.

“Spend some time this month talking to your team about how they are silently always selling your company in all the actions that they do.”

“It’s rough folks, in this business we’re always being watched. The Internet has leveled the playing field — people can go on social media, Yelp, all those other apps and they can say all sorts of things about you and it’s very difficult to defend them. Don’t give them ammunition by how you behave in some of these public settings.”

“Have a great month.”