Nufarm continues commitment to GreenCare for Troops 

September 9, 2020 -  By

Nufarm and Project EverGreen will continue to bolster the reach of the GreenCare for Troops initiative.

The program, now in its 14th year, provides active-duty military families with complimentary basic lawn care and landscape maintenance services while a family member is deployed defending our country.

Counting this year’s commitment, Nufarm has invested more than $500,000 in a four-year span to the initiative.

“Nufarm is proud to be the title partner of GreenCare for Troops and the good that it encompasses,” said Blaine Pinkerton, Nufarm Americas VP of turf and ornamental. “Military families face many challenges when their loved ones are deployed. GreenCare for Troops works nationwide to connect them with complimentary home lawn and landscape services. It’s a great way for green industry professionals to give back and help military families relieve stress by coming home to a worry-free healthy yard. We encourage everyone to get involved by donating, volunteering or spreading the word.”

In the last year alone, GreenCare for Troops has added 365 new volunteers and achieved a volunteer-to-family match rate of above 70 percent. Along with its sister program, SnowCare for Troops, GreenCare for Troops volunteers delivered lawn care and landscape services valued at more than $2 million to military families across the United States.

“Nufarm’s incredible ongoing support to this invaluable program is making a significant difference in the lives of military families and contractor volunteers across the country,” said Cindy Code, Project EverGreen’s executive director. “This ardent support has helped GreenCare for Troops build upon its success and, ultimately, bring safe and healthy yards and landscapes to families in need of relief and peace in a green setting.”

The contribution will be used to enhance and expand the national program that is managed by nonprofit Project EverGreen. This will include increased outreach for volunteer recruitment and communications to families, volunteers and the media, as well as adding promotional and logistical resources required to grow the database for GreenCare for Troops and serve more military families.

Since the program’s inception in 2006, GreenCare for Troops initiative has seen more than 11,000 military families, and more than 6,000 green industry professionals register to receive or provide these much-needed services.

In addition to Nufarm as the title sponsor, platinum partners include Toro and SiteOne Landscape Supply, and silver partners Arborjet/Ecologel and the Propane Education & Research Council. Affiliate partners include the Connecticut Grounds Keepers Association and the Florida Nursery, Growers and Landscape Association.

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