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Giving back is one of my favorite topics to speak on, and to consult on, and to do myself in my personal life.


Because it brings a big smile to one’s face, the receiver and the giver, and it can be great as a corporate strategy, too.

My friend and National Association of Landscape Professionals board member Shayne Newman, president of Yard Apes in Connecticut, once confided in me that he built his business as a vehicle so he could give back. It was the main purpose of this business. That’s deep!

While not everyone gives as much Shayne does, many people still want to give and learn how to do it right. This is why I have invited Ed Castro, president of Ed Castro Landscaping in Atlanta, to speak with me live, July 24, on the topic of charity and community giving: “Giving Back is Good For Business.”

We will both share our experiences, and I know Ed has some excellent insights to share, namely, that:

  • You have to “insert” yourself into organizations where you want to have an impact.
  • You can make hay at an event by being active pre- and post-event.
  • You can donate time, money or your expertise, and there is a time and place for each of these.

I will also share with you the biggest “giving” blunders I ever made, and how you can avoid the typical blunders and pot holes when it comes to corporate giving.

Ed Castro, who has successfully built an eight-figure landscape business—yes, that’s big—by using this strategy, will share why giving back is his favorite strategy.

You can sign up for this free webinar, “Webinars With Thought Leaders,” here.

Learn more about all six of these webinars here.

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Jeffrey Scott

About the Author:

Jeffrey Scott, MBA, author, specializes in growth and profit maximization in the Green Industry. His expertise is rooted in his personal success, growing his own company into a $10 million enterprise. Now, he facilitates the Leader’s Edge peer group for landscape business owners—members achieve a 27 percent profit increase in their first year. To learn more visit

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