TAG: Technology

Why marketing needs a bigger purpose

September 18, 2019By
Apple (Photo: iStock.com/AngiePhotos)

Jeff Korhan explains to landscape professionals why it's important for green industry companies' marketing strategies to involve a bigger purpose. read more

One landscape company’s climb back to the top

September 9, 2019By
The Todd’s Services leadership team. From left to right, Jeff Walz, Doug Murphy, Josh Robinson, Sherry LaButte-Birk, Kurt LaButte, Mark Becker and Kevin Birk. (Photo: Todd's Services)

Todd and Kurt LaButte, like many in the landscape industry, started young with a couple of push mowers, mowing neighbors’ lawns. Todd, being the older of the LaButte brothers (he was No. 5 of eight children, and Kurt was the youngest), named the company Todd’s Services. “We started in 1979, my brother and I,” Kurt LaButte says. “It was unique... read more

How BrightView is using technology to plan for growth

August 14, 2019By

I write this series of articles highlighting BrightView’s financial results because I know that landscape companies can compete and win against BrightView — bigger is not always better, and in some cases, it is worse. While bigger is not always better, bigger usually means more strategic planning, more structure and discipline in execution and more technology utilization. Why? Those practices... read more

Tailored technology for irrigation

May 22, 2019By
SMART STUFF Smart Rain was developed to serve a growing need for increased water conservation and better water management. It allows for remote management and tech support. Photo: LawnButler

Rudy Larsen says the goal of his irrigation technology business, Smart Rain, is to bring landscapers and property owners more water management capabilities. read more

Irrigation innovation through software

May 16, 2019By
Implementing software reduced irrigation maintenance checks from a three- to four-week process to a task that takes a day. Photo: Ken Saieh

If you can’t find the right software for your company’s irrigation management, getting inventive might be the next step to take. read more

Smart Rain launches new mobile app

May 1, 2019By

Smart Rain launched new iOS and Android mobile applications to help landscapers and property managers better manage irrigation watering needs. read more