Smart Rain launched its new and updated web application that will help landscapers and property managers better manage their irrigation watering needs. The web app will feature some key enhancements including interactive Google mapping in map view as well as improved user experience on any desktop computer, laptop or other device. The web app officially launched on Nov. 5. Smart... read more
GreenMark Consulting Group launched a new website and platform named Landscape Business Success at greenmarkgroupcoaching.com. The platform, which is designed for landscape and snow removal companies of all sizes, comprises business coaching and a suite of other services and products for contractors. Created in response to GreenMark’s observation of an increase in need for help among companies navigating the growth cycle and... read more
Landscape Ontario and the Canadian Nursery Landscape Association launched Green Careers Canada, an online resource for green profession educators and students across Canada. Updated regularly, the website presents a comprehensive list of events and information related to the industry. Green Careers Canada is designed to provide easy access to information about landscape and horticulture jobs, courses, scholarships, bursaries and apprenticeships... read more
Often I’m asked for my opinion on creating a properly optimized website and what areas to focus on during the process. If there’s one thing I strive to teach my students in every marketing class I teach, it’s that what you or your coworkers want is irrelevant. It’s all about what your consumer wants. Get the opinions of your typical... read more
Walker Manufacturing designed a new website to highlight the productivity benefits of Walker mowers—TheWalkerAdvantage.com. Plus, it created a dealer credit giveaway as part of the site launch. The website bases its productivity calculations on seven advantages that include compact, agile, steering, balance, trimming, reach and view. In addition, its Walker Productivity Calculator feature is based on two years of testing... read more
Exmark Manufacturing launched its new responsive website at Exmark.com. “After benchmarking our web services against leaders both inside and outside the green industry, we solicited the feedback of our customers and dealers to learn how and why they are using our site,” said Daryn Walters, Exmark director of marketing. “We worked hard to develop a new site that raises the... read more
