Several key executives will step down from BrightView by the end of the year. BrightView is the new name of the Brickman Group and ValleyCrest, which merged last year. Vice Chairman Roger Zino will depart to pursue opportunities outside the company, according to a BrightView spokesperson. Zino was CEO of ValleyCrest Cos. prior to the merger with Brickman. Andy Mandell,... read more
Monarch Landscape Holdings plans to come out of the gates quickly, making several more acquisitions by the end of 2015. Monarch is a new, private equity-backed firm formed by ValleyCrest Cos. veteran Brian Helgoe. His sights are set on consolidating landscape companies on the West Coast. Last month, Monarch made its first purchase when it bought Signature Landscape Services, a... read more
TruGreen LandCare, based in Ijamsville, Md., rebranded, changing its name to LandCare. A new logo and colors also debuted along with the tagline, “Your Land. Our Care.” The brand was developed with input from branch teams. CEO Mike Bogan, a former Brickman executive who took the helm in 2014, met with several hundred team members across all 50 branches over... read more
One Rock Capital Partners, a New York-based investment firm, formed Monarch Landscape Holdings to pursue a regional consolidation of landscape services companies in the Western U.S. Signature Landscape Services, based in Redmond, Wash., was the first company to join Monarch. Monarch, in partnership with Monarch CEO Brian Helgoe and Signature General Manager William Bailey, acquired Signature’s assets on May 1.... read more
The Brickman Group and ValleyCrest Landscape Cos.—to be branded as BrightView in mid-2015 as part of their recent merger—became the exclusive landscaping provider for Associa, “the world’s largest community association management firm,” with 4 million residents across the country. “Brickman/ValleyCrest is already at the top of its class as a landscaping provider and we are proud to tell our communities... read more
ValleyCrest Landscape Cos. purchased Mean Green Mowers for use on Google’s main campus in Mountain View, Calif. The first set of mowers, purchased from Gardenland Power Equipment in Campbell, Calif., arrived Dec. 19. Zach Mersch, inside sales manager for Mean Green Mowers, and Richard Ogawa of Gardenland demonstrated and trained the ValleyCrest crew on how to operate the commercial, electric... read more
