Web Extra: Lambert’s modernizes marketing

September 10, 2014 -  By
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Lambert Landscape Co., featured in the September 2014 cover story, “Full circle,” reinvented its marketing tactics to align with its strategic plan.

In step with its strategic plan to tap into new clientele in the Dallas/Fort Worth metroplex, Lambert Landscape Co. began channeling its marketing toward younger, more cost-conscious prospects late last year.

Judson Griggs, director of sales and marketing, spearheaded a new marketing campaign in November, to target younger clients. The advertisements (shown above) fix on a model with a simple message, alluding to Lambert’s modern designs and service offerings.

President Paul Fields describes the underlying message as “the fact that having a Lambert’s garden is, to a degree, a fashion statement. It’s like buying a great piece of art.”

The advertisements later received a D Magazine Creative Award for best brand advertising in 2013-2014.

Another facet of its ramped up marketing approach was the creation of project case studies (see below) to key prospects into the company’s range of project sizes and styles, noting it handles anything from a $2,000 installation to maintaining million dollar estates.

Griggs confirms the marketing efforts have been worthwhile, too. Lambert’s has seen a quarter increase in sales in 2014 over 2013.

Case studies:

“For horticultural integrity”

“Entertaining masterpiece” 

“A compact urban hideaway”

About the Author:

Former Associate Editor Sarah Pfledderer is a West Coast-based contributing editor for Landscape Management.

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