Seth JonesAug 15, 2023
The message was about the message itself at the 24th annual Responsible Industry for a Sound Environment (RISE) meeting, held in Tucson, Ariz., Aug. 25. Dan Stahl, vice president of marketing at Olympic Horticultural Products (OHP) and incoming board chairman,…
Shaun KanaryNov 3, 2023
Marketing your company effectively takes much more than luck. It takes a lot of trial and error, as you tinker with strategy and tactics to get things right and learn more about what your consumers want. Countless hours often are…
Phil HarwoodAug 2, 2018
I love social media. In fact, there’s a good chance I’ll post this article on Facebook, LinkedIn and tweet it to my Twitter followers. Social media is powerful, no question. But let’s not forget the power of other forms of…
Marisa PalmieriAug 15, 2023
It can be tough for anyone to keep up with constant changes to social media platforms, let alone someone who doesn't outsource this function and whose role also entails, you know, running a business. Just when I think we've hit…
LM StaffNov 9, 2023
In accordance with National Lawn Care Month, held in April, the Professional Landcare Network made available resources for landscape professionals to promote the celebration to clients and educate them on the benefits of a healthy lawn. It created a National…
LM StaffAug 15, 2023
Outdoor Power Equipment Institute (OPEI) launched a Facebook sweepstakes as part of its Look Before You Pump campaign. Running through April 6, the sweepstakes is open to legal U.S. residents, ages 16 and older. Participants watch a 30-second, public service…
Jeff HarknessNov 3, 2023
In the March 2014 issue of Landscape Management, The Benchmark columnist Jeff Harkness covered online advertising methods, including Google AdWords and Bing Ads. Here's more from him on Facebook and LinkedIn advertising tips. Facebook Did you know more than 1…
Marisa PalmieriAug 2, 2018
Sorry for the awkward headline this week. It sounds like expect toddlers to be consistent with their branding. I don't; although I'd be pretty impressed with any who could pull it off. My point is, here are two separate links…
Landscape Management is hosting a business book giveaway in-hand with our February 2014 issue. To nab a tome, keep an eye on LM’s Facebook and Twitter accounts and respond to the posts mentioning the book you’d like to win (Tweets…
LM StaffAug 14, 2023
Maria Semple’s offered an unforeseen suggestion last night for how to dramatically increase your prospect list: Get a library card. In doing so, the principal of The Prospect Finder said you get free admittance to ReferenceUSA.com, an online database of…
Syngenta Turf and Landscape launched Twitter and YouTube accounts to engage with professionals in the turf industry. “Twitter and YouTube allow us an opportunity to have a conversation digitally with our customers and to quickly share information with them online,”…
On July 10, The Toro Co. will celebrate its milestone of completing 100 years in business. And as part of its centennial celebration, the company is highlighting its innovation and achievements over the years in the form of a timeline…
Marisa PalmieriNov 9, 2023
Happy hump day, LM readers! Here's this week's line-up of helpful articles for your reading pleasure. "Occupational Outlook Handbook: Grounds Maintenance Workers" BLS.gov A PLANET tweet tipped me off to the latest figures about landscape industry employment from the Bureau…
LM StaffDec 13, 2013
Kohler Co. created a story-sharing platform to highlight the successes around sustainability achieved by its associates, channel partners and consumers via a new blog, Believing In Better. “Believing In Better is grounded in humility and authenticity that each of us…
LM StaffNov 3, 2023
In conjunction with the December issue of Landscape Management, the editors surveyed readers online during October and November to determine what types of mobile devices and what social media platforms landscape professionals favor. The survey garnered 198 complete responses. Here…
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